Top 30 Social Media Trends That Will Rule in 2020!18 min read
Every time we mention digital marketing, there’s a 100 percent chance that social media is going to be in the line. The development of this social media trend over the course of time has been fascinating.
Social media has been unstoppable since its creation. Statista states that an average person spends at least 2 hours a day on some or the other social media platform.
Social media has great potential to involve in something larger in 2020. Take Facebook for instance. Since its official launch in 2009, people have changed the way they connect and network with each other.
Marketers have gained significant benefits with the invention of social platforms such as Facebook, Instagram, Snapchat, Twitter, and more. Using these, companies can interact with your valued customers.
In 2020, we can expect striking social media trends that can reshape the way businesses market themselves. You can go through an overview of some impressive social media trends that will dominate 2020, and how they will change the e-commerce landscape.
SOCIAL MEDIA TRENDS 2020 – Here You GO!
1. No Instagram likes
Instagram is one of the most popular social media handles that the world has seen. In case you did not know, Instagram boasts an active user base of 1 billion individuals every month. Additionally, the platform hosts 500 million users daily.
Although the platform is grounded on sharing compelling photos and videos, Instagram has a compelling impact on people’s buying behavior. That’s why all businesses want to have a large fan following on it.
Instagram plans to scrap one of its key features – likes. The reason behind this is the number of likes on a user’s post determines their social worth. This reason may impact people’s mental health.
The CEO of Instagram, Adam Mosseri, clarifies that the company’s intention is to focus on the content of the user and not on likes. Instead of seeing the number of likes, a user will be able to see a couple of user names who liked the post.
7 countries, including Canada, Australia, Brazil, Ireland, Japan, and New Zealand have witnessed this feature.
2. Influencer marketing will witness larger investments
Influencer marketing has become a common phenomenon these days. And, it is here to stay. Both established and budding brands are signing up celebrities and social media influencers to increase their brand awareness.
The year 2020 will witness an outburst of influential marketing in almost all social media channels. We think that more and more companies will invest in influencer marketing as it will cost lesser than paid ad campaigns.
3. Audiences won’t have to worry about their privacy and security
Users need to feed certain private information online to join a social media platform. A question that’s repeatedly asked by users is whether their private information is in safe hands or not.
The year 2020 appears promising to resolve the issue of user privacy on social channels. Several social media channels, most importantly Facebook, are fighting to get secure data systems.
Facebook is at the forefront owing to its recent data breach. The channel has undergone security and privacy programs, which are expected to get completed in 2020.
4. Fake news will be under control
Despite social media’s phenomenal success, one of the major concerns about it is the promotion of fake news. Several technologies have been developed to counter fake news. One such being functionality is called the Deepfakes technology.
The issue with fake news is it misinforms people and has a negative impact on the readers’ minds. Fake news also creates serious political tension among people.
While such is the case today, mid-2020 looks like it will put an end to such fake promotions. Early 2020 is expected to recourse all social media restriction laws. What’s noteworthy here is that these laws will create restrictions for digital marketers.
For instance, e-marketers will have to first take user consent for custom audiences. A brand’s Facebook marketing will require acquiring user consent before uploading it on their pages.
5. Social commerce will see a boost
For the uninitiated, social commerce refers to using social networks (like Twitter, Instagram, Facebook, YouTube, and more) for online marketing.
The rise of social commerce is inevitable in 2020 because brands are using these platforms to advertise and merchandise their products.
Some major changes that we can expect in this segment include more visual content and stoppable feeds. Shoppable feeds will allow users to gather user-generated pictures, featuring products, and videos automatically.
6. The rise in augmented reality (AR)
Augmented reality first takes the actual product, and then projects its visual and augmented version to the audience. Hence, augmented reality can enhance the overall user experience. Augmented reality has already established a base for itself in the fashion and entertainment worlds.
In 2020, though, AR will probably take over popular social platforms like Facebook, Snapchat, and Instagram. In fact, certain platforms, one such being Snapchat, are already enjoying using AR in their products.
Here’s how augmented reality is expected to impact social media channels:
a. Brands using social channels for marketing will be able to create content like interactive AR videos.
b.This will, in turn, increase brand awareness.
7. Podcasting will see a rise
Podcasts are becoming popular rapidly. Today, about 22 percent of Americans listen to podcasts every day, and the percent is obviously expected to increase in 2020. Owing to this, podcasts are finding ways to reach social media.
The best part about podcasts is users can have access to it on any kind of device. There are no device restrictions involved. Right now podcasting is popular in the entertainment industry, but it is expected to reach online marketing.
Established and budding brands will set up their podcasts outside their social algorithms and reconfigure their media offerings in 2020.
Brands can profit through podcasting in the following ways:
a.Increased advertising needs.
c.Selling branded products on the website.
8. Social media for customer service
As per stats, quickly responding to customer queries can improve the brand image by 25 percent. That’s exactly over 88 percent of the companies are now prioritizing customer experience over anything else.
The best place for brands to have a heart-to-heart talk with their customers is social media. Today, all consumers expect a quick response to their queries or any complaints they have raised on the brand’s social platform.
For this, brands will have to develop highly active social accounts and make them accountable to their customers. So, we can expect social media to quickly evolve into a customer service tool in 2020.
9. Increase in social media services
There are over 3.2 billion social media users worldwide, which equates to 42 percent of the world population. Today, several businesses are already using Instagram, Snapchat, and Facebook stories to increase their brand awareness. One out of every 3 viewed stories in the world is related to business.
Instagram stories are especially gaining tremendous popularity on business grounds. Compared to other forms of posts, users find Instagram stories more authentic and convincing. So on average, brands typically post stories at least once in 4 days.
10. Social media will become the primary source of news
Since the internet is quickly replacing newspapers and TVs, more and more people have turned to online media for their daily dose of news.
As per Forbes, about 50 percent of the internet users admitted that they get to know latest news updates through social media channels. In fact, several users have read about the breaking news on their feed and then proceeded to the news sites to learn more.
Information passes rapidly on social media. Ultimately, Facebook and Twitter have become the main sources of news for the crowd. This rapid spread of news on social media has a major setback in the form of fake news.
But as mentioned earlier, popular social media channels are deploying the best technologies to combat fake news. So we can expect social media to be the first place to break the news in the year 2020.
11. Artificial Intelligence (AI) and data segmentation
Artificial Intelligence has undoubtedly become the future of this generation. AI has shown promising results to reduce workload and hence, it has become the next best thing.
Source: Galus Australis
Owning to this massive advantage, social media platforms are also trying their luck in implementing AI into their algorithms recently. This algorithm can determine the ranking of social posts and decide which type of content should be displayed to the users.
The year 2020 and the near future will do better in AI and data segmentation. Hence, social media handles will make sure that users only get the most relevant content they are searching for.
Fake news and sensitive information are expected to get automatically filtered out after the implementation of these technologies. On the other hand, some of this information will also be filtered out manually by a human.
12. User engagement will be a priority.
No matter what content you are checking out about digital marketing, it will definitely speak about user engagement at least once. That’s because engagement has become inevitable today.
All the social media channels are heavily focusing on the relevance and importance of content to the audience. There were times when the success factors on social media channels were determined by the following base and the number of likes.
But since these two factors could easily be contrived, social media algorithms were changed to heavily focus on user engagement. The example of user engagement includes comments, shares, and all the live features.
Hence, all the posts that get the maximum number of replies, comments, and shares get ranked better. So make sure to create as much engaging content as possible. You can post interactive creatives, graphics, and videos that urge users to take favorable action.
13. Social media handles will present themselves as search engines
The spectacular popularity of social media channels will make this possible. In 2020, we can expect a few popular handles to present themselves as search engines, while some of these handles are already doing this.
For instance, YouTube has become the number one platform worldwide to search for videos. Consequently, YouTube has become the world’s second-largest search engine after Google.
Just like YouTube, every social media channel is unique in its own way. Since these platforms are collecting huge data on their unique content, they are beginning to dominate their niche to call themselves search engines.
Even LinkedIn, for that matter, is extensively used to find jobs and connect like-minded business professionals.
14. Automation and chatbots will be prominent
Online business owners can greatly benefit from these two functionalities. This is because for a business to be successful, quickly responding and replying to customer queries or grievances is important.
If a potential client has to wait too long to get their queries answer, they will instantly bounce to your competitors. While there are auto-responders answering queries, having human-like chatbots answering precisely can do wonders for a business.
In recent years, the market of chatbots and automation has seen a surge. Consequently, several human-like features are being developed and implemented simultaneously. Hence, the near future shows possibilities that bots can efficiently take care of all the customer queries without any human intervention.
15. The social community will continue growing
To no one’s surprise, the growth of social media will lead to a much larger social community in 2020. With so many social channels supporting specific groups, it will become much easier for users to form a small network community of like-minded individuals.
Since the future will have several such niche communities, information on particular topics will be easily found or filtered.
Once this happens, social media won’t just remain a networking platform. It will become a full-fledged supporting platform for social communities. On social media, these communities will be able to exclusively support their own cause and ideas.
16. Importance of Facebook groups
Privacy will definitely become a priority for all social media channels in 2020. And along with this, Mark Zuckerberg, Facebook’s founder, announced that Facebook groups will become the new future.
This should not come as surprise because more and more brands are pushing their products and services toward group-oriented marketing strategies.
With Facebook’s highly anticipated feature, brands will easily deliver more personalized messages to leverage their social media marketing plans.
17. Live content will rule
The live content feature is available in almost all social media handles now. For instance, it is available on Facebook, Instagram, YouTube, and more. Ever since these major channels started adopting it, the live feature has become the ultimate trend. It is followed by both users as well as brands.
Source: On My Post
Live content is fun, engaging, exciting, and authentic. Through this feature, celebs, influencers, businesses, and individuals get a chance to communicate directly with all their followers.
Owing to this, live content will surely dominate the major social media handles in 2020.
18. There will be more influencers
Since social media is gaining immense popularity, brands are doing whatever it takes to increase their online reach.
Daily, small, medium, and large brands are fighting alike to beat their competitors and take the top spot. Consequently, all digital marketers are implementing innovative and creative strategies to promote their products. And an essential component of their digital strategies is roping in influencers.
Marketing through influencers has become all the more effective in the past years. In 2019, 80 percent of digital marketers have admitted that influencer’s marketing has effectively increased their sales.
Influencer marketing works especially well in visual-based social channels such as YouTube, Facebook, and Instagram.
So in 2020, more social media influencers will rise to create brand awareness among audiences.
19. Shorter and concise information will become choice
The year 2020 will mostly have stories, IGTV, or any short-duration social media content as a go-to choice of the users.
Check out these compelling statistics favoring short-form content:
a. In 2019, roughly 10,079 stories were published compared to 125 live posts, 205 IGTV posts, and 8,949 feed posts!
b. Of all the accounts, 98% of accounts used stories.
c. Almost one-fourth of brands posted stories daily; nearly one-third posted stories a few times a week. A quarter of brands posted them once a week
So why do we need such kind of content? Here are the reasons:
a. Innovative – Short-form content is relatively new and very innovative to people’s tastes.
b. Authentic – Stories especially give very authentic values and insights to the audience.
c. Engaging – Such content is easy to create and even easier to publish; given people’s shortened attention span, such content is very engaging.
d. Time-saving – It takes less than 5 minutes to consume dozens of short-form information. Whereas it takes at least 15 minutes to go through an entire feed.
We hope these stats and pointers have convinced you about the importance of short-form content in 2020.
20. The high rise is social media ads
With the immense popularity of social media, opportunities have also increased several folds for digital marketers. Since organic reach through social media handles is quickly dying, the necessity for social media ads is increasing.
As per statistics, publishers posted 3000 posts on Facebook from Feb ’12 to March ’14. Their reach dropped from 16 percent to 6.5 percent respectively. Another research concluded that pages with over 500,000 likes had an organic reach as low as 2 percent.
So why is Facebook organic reach declining?
The answer is simple. There are too many pages introducing too much of content for too many fans. This means the competition for visibility is very high on Facebook’s news feed.
Additionally, Facebook is hell-bent to make sure users only get the content they are particularly looking for (relevant stuff).
So in 2020, brands will have to shell out money for paid campaigns to increase their brand visibility.
21. The significance of personalization
Personalization is essential to succeed in all marketing tactics. A lot of businesses are slowly adopting personalization techniques to increase their reach.
In the online world, personalization is almost everywhere. Users can enjoy personalized feeds on Facebook, Amazon products, as well as Google’s search results.
Hence the more personalized your social media handle is, the better chances you have to succeed. The only setback businesses will face with personalization is the growing importance of privacy and transparency online.
Since personalization requires data suggestions, businesses will face difficulties in figuring out how to balance personalization with privacy.
22. Social media may become the primary store for e-commerce sales.
This looks like good news for several e-commerce store owners, especially those who’ve only relied on social media to make sales.
For years, search engines like Google and Amazon have dominated the world of e-commerce. But with social media’s growing popularity, there’s no doubt that these channels may dominate the e-commerce ad market in 2020.
The integration of essential e-commerce platforms like the Facebook marketplace and the Instagram store has already made social media beneficial for e-commerce businesses.
23. Social media may even replace television.
With more and more individuals choosing to consume content online, it looks like the internet will slowly replace TVs.
This trend is especially visible in streaming channels. Some of the popular online streaming channels include Netflix, Amazon Prime, YouTube, etc. These online channels have replaced dish TVs and cable connections.
Similarly, social media is also expected to replace the TV in the near future. In fact, the whole definition of TV itself is getting changed to keep up with the growing trends.
Nowadays, traditional TVs are dying. The majority of millennials are opting for smart TVs that come with built-in WiFi and several such exciting features.
24. The rise of new social media platforms
Facebook, Instagram, and Twitter surely look like they are here to stay. But that does not mean there’s no space for other channels to take place in the market.
Take TikTok for instance. In the year 2019, TikTok had already made a mark by having a whopping 500 million active users worldwide. And the number is expected to increase in the coming years.
With over 1.5 billion app downloads already, TikTok’s majority users are 16 to 24-year-olds.
In just 2 years of its official release, TikTok became a massive hit among teenagers. Some other popular social media channels that are going to dominate 2020 include WhatsApp, LinkedIn, Pinterest, WeChat, QZone, Tumblr, Lasso, Caffeine, etc.
2020 can expect the birth of more such social media platforms. We might also see stellar social media platforms such as Facebook and Instagram fading away in the next 10 years.
25. Diversification of all social media channels
Do you have a massive fan following on Instagram? That’s great! But that’s not enough if you want to thrive your business in 2020. To survive in this competitive world, your business will at least require 3 to 4 social media accounts with a decent-enough fan base.
Importantly, you can spend 90 percent of your time on the one channel that has brought you the maximum audience.
2020 does not look that easy for businesses. If you, as a business owner, who is solely dependent on e-commerce for sales, you will need a dedicated social media presence. For that, you will have to create content for a maximum of 7 to 8 channels.
Apart from the unbeatable trio (Facebook, Twitter, and Instagram), you will have to create content for the following platforms:
e.WhatsApp for Business
26. Storytelling will take over popular social media handles
We mentioned earlier Instagram’s decision to remove the like feature. Well, a few months ago, we also heard how Facebook too plans to remove the like feature. So now, we are talking about two of the biggest social media platforms removing the like feature.
Due to this, all the social media managers are bringing their heads along to come up with a stellar social media strategy. While creating user-engaging and relevant content will help you move forward, there’s something else you should try as well.
Business owners will have to start telling a story with every post they update online. With the like feature gone, all the profiles will need specific themes and chronological order. Consequently, every post that goes online will become like a small puzzle piece that will fit into a larger puzzle.
Ultimately, your followers won’t get influenced by the overwhelming number of likes. Instead, they will actually start looking at and understanding your posts and descriptions before hitting like.
Just how likes won’t matter anymore, the number of followers you have won’t matter anymore either. Having 10k+ or 100k+ followers won’t be as amazing, especially if you live in a city with over millions of residents.
With likes getting removed, people will actually start following pages based on the content, theme, idea, and relevance. They will only follow a page they find interesting. So in the end, storytelling wins over everything else.
27. Sell directly from Facebook and Instagram
Thanks to their user-friendly algorithms, Instagram and Facebook have made it very easy to sell products through their platforms. In recent years, we have also seen small brands directly selling their products through these channels.
This has an excellent advantage. So to buy products, users won’t have to navigate all the way to a website now. There were days in the past where users worried about their credit card details getting stolen. They also worried about not getting what they ordered, bad refund policies, and many other things, which are gone now.
Today, social media users can easily purchase whatever they like without worrying about any such issues. This is exactly why businesses should post their products on the marketplace and then tag them on Instagram as well.
You can check right now how big companies always tag their products and allow their followers to make a direct purchase from a platform. You too can adopt this method for your followers to gain better revenues in 2020.
28. Say goodbye to Canva
How many times have you come across posts that read – “Don’t know Photoshop? No problem. Use Canva to make captivating posts in just a few clicks.”
Honestly, Canva won’t work for you anymore. 2019 was probably the last year where you were allowed to get away with amateur posts online.
Today, everyone – businesses and consumers – are extensively using the best tools to post high-quality images on social channels. If you are still stuck on Canva, try doing either of these things:
a. Find a good graphic designer for yourself.
b.Learn Photoshop yourself.
Always remember that your profile needs to be top-notch to attract follows. Sadly, Canvas won’t help you do that.
Believe us, somewhere around March and April of 2020, you will see for yourself with amateur posts are dying. We conducted a study in the latter half of 2019 about the same subject. Of all 1200 small-scale business accounts available, only 239 of them could garner more likes and user engagement, owing to their good quality posts.
User expectations are growing each day, and you have to maintain pace with them to survive this competitive market.
29. Social media will be integrated with other services
2019 has witnessed the trend where social media will integrate into other services as well. Carrying it forward to 2020, major social media platforms will continue to integrate themselves into third-party applications.
For instance, check how Facebook and LinkedIn users are easily allowed to sign up for third-party services with their accounts. Additionally, users can also share their personal data with these third-party services.
More social media channels are expected to adopt this integration in 2020. To make this happen, social media applications may have to share more data with their audiences. Platforms will also have to create a smoother experience across popular third-party apps.
By doing this, social media channels will easily retain their lead in the market. They will be able to gain more information about their users and provide better services to smaller applications and websites.
30. Live videos will be on the rise
It is predicted that by 2020, more than 80 percent of all consumer traffic will come through videos. As mentioned earlier, YouTube is the third largest search engine after Google and Google Images!
Source: Marketing Land
Statistics add that today, 78 percent of web users enjoy watching video content at least once a week.
Additionally, Emarketer has predicted that consumers in 2020 will easily spend 92 minutes daily watching video content.
Source: The Verge
Let’s be honest, 92 minutes is a lot of time! Hence, online marketers should definitely consider adding video content as key for their 2020 social media plan. You can run video ads on YouTube, Instagram, and Facebook. You can either create content in-house or team up with an influencer for paid product endorsement to skyrocket your sales on social channels.
Get ready for 2020!
Aren’t you excited to see how 2020 will shape the social networking landscape? In this blog, we have tried covering the maximum surprises 2020 has in store for e-commerce markets.
Follow our top 30 tips and you will definitely surpass your competitors this year. Following these simple rules will make your social page look like it is being handled by a driven agency. We suggest you do your best to make your social pages as trendy as possible.
All your potential customers will find your business, services, or products through social media so use all the potential you have!
Now that you are armed with all the essential information, bullet-proof yourself for 2020 and take on all the social media trends.